As an external service provider we managed a PR campaign for Eucerin that attracted 25 backlinks in German newspapers.

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Publications on local newspapers

Created 25 high quality articles

Website Traffic increase by 27%

About the client

Eucerin is a protected brand of Beiersdorf AG. For more than a century, Beiersdorf, the company behind the Eucerin brand, has been innovating skin care products.
Even in its earliest days, Eucerin focused on research and development in the dermatological domain.


Starting position

Link building has already been done on the page, but the page lacked authority and domain strength to increase the rankings in the SERPS.


As an external marketing consultancy, we decided to build strong backlinks in the period from December 19 to March 20. The focus lied on newspapers with high domain rating, so that Google can associate the clients' domain with authoritative pages.


In the period from December 19 to March 20, a total of 25 backlinks were built.

Organic traffic increased from 96.756 visitors per month to 123.544 visitors per month.


The organic traffic increased by approximately 27% in a period of 120 days.